Bruno Munari Campari Poster for the 1964 Milan Subway Campaign
Created by Bruno Munari in 1964 for Campari’s iconic advertising campaign celebrating the launch of Milan’s first subway line, this poster captures the energy of a city in motion. Designed for display along the new M1 metro route, Munari’s composition was meant to catch the eye of commuters — even when seen fleetingly from a moving train or crowded platform. Set against Campari’s signature red backdrop, a cascade of fragmented logotypes unfolds like a rhythmic visual melody. Each variation of the “Campari” name reflects the brand’s evolution through time, while collectively forming a bold, modern symphony of typography and motion. Bruno Munari masterfully transformed the everyday language of billboards into an artistic expression of urban dynamism — turning a simple advertisement into a lasting emblem of Italian graphic design.
About Bruno Munari Bruno Munari (1907 – 1998) was one of Italy’s most influential 20th-century artists and designers, known for his innovative approach that united art, design, and education. From his early Futurist works in the 1930s to his later explorations in graphics, product design, and children’s books, Munari viewed creativity as a form of playful experimentation. His collaboration with Corraini Edizioni spanned over two decades and produced numerous iconic books, games, and design objects that encouraged imagination and learning through visual simplicity and tactile experience. Today, Munari’s work continues to inspire designers and educators worldwide for its timeless balance of intellect, humor, and beauty.
Details
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Created by Bruno Munari in 1964 for Campari’s iconic advertising campaign celebrating the launch of Milan’s first subway line, this poster captures the energy of a city in motion. Designed for display along the new M1 metro route, Munari’s composition was meant to catch the eye of commuters — even when seen fleetingly from a moving train or crowded platform. Set against Campari’s signature red backdrop, a cascade of fragmented logotypes unfolds like a rhythmic visual melody. Each variation of the “Campari” name reflects the brand’s evolution through time, while collectively forming a bold, modern symphony of typography and motion. Bruno Munari masterfully transformed the everyday language of billboards into an artistic expression of urban dynamism — turning a simple advertisement into a lasting emblem of Italian graphic design.
About Bruno Munari Bruno Munari (1907 – 1998) was one of Italy’s most influential 20th-century artists and designers, known for his innovative approach that united art, design, and education. From his early Futurist works in the 1930s to his later explorations in graphics, product design, and children’s books, Munari viewed creativity as a form of playful experimentation. His collaboration with Corraini Edizioni spanned over two decades and produced numerous iconic books, games, and design objects that encouraged imagination and learning through visual simplicity and tactile experience. Today, Munari’s work continues to inspire designers and educators worldwide for its timeless balance of intellect, humor, and beauty.
Details
- Artist: Bruno Munari
- Title: Declinazione grafica del nome Campari
- Edition: 2024
- Printed and published by Corraini Edizioni, Italy
- Dimensions: 50 × 70 cm (19.7" × 27.6")
- Shipped rolled in a protective tube
Usually ships in 1–2 business days.