Proraso Shaving Products: Currently Not Available.

Proraso, the star of Italian shaving for over 65 years! For almost a century, Proraso has transformed the art of shaving into a pleasurable daily ritual. Three generations of shaving that have made history. The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new renaissance that was spreading through-out Italy- a fresh new approach to living. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave. Over the years, Proraso has changed in shape but the content of its products has stayed the samealways remaining faithful to the brand's original values: the use of natural ingredients, excellence in research, and respect for tradition.